WeDo

The team at WeDo envisioned a revolutionary marketplace to connect tradies and households. I helped WeDo realise this vision by planning and designing the web app through which it would happen. To plot project timelines and set budgets, I sorted the user journey maps into epics and features. I also created a pattern library to help lift the volume of work possible in each design sprint. Early prototyping let me test visual and experiential concepts with stakeholders and ensure we were all aligned. To deliver a simple, fun experience I used illustrations and animated micro-interactions. With its ease of use and rich features, WeDo has become a popular tool. The WeDo web app features include geo-targeting, payments, quoting, dynamic estimates, messaging, dashboard, notifications, profiles, directories, ratings, and reviews. • Art direction • Project management • User experience design • User interface design • User testing